Konica Minolta

Europe

  • EN
  • DE
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR

Giving Shape to Ideas

Colour Theory

Colour Theory

An infinite number of colours surround us in our everyday lives, yet we often take colour for granted. Colour has a powerful subconscious impact on our judgement including the perception of quality and a well-documented impact on buyer behaviour. In recent years the use of colour and colour control within manufacturing and QC has increased to meet both business and consumer expectations of consistency.

The range of factors that influence the perception and communication of colour make it impossible to control colour accurately using common, uniform standards. Instrumental colour measurement provides a method of accurately communicating a given colour allowing the recipient to correctly check or reproduce the colour independent of the age, temperature, storage, surface, angle and substrate of the standard.  The Precise Colour Communication resource provides an introduction to colour theory and the measurement of colour.